How to Find a Music Manager: When Bananas Dance to the Beat of Opportunity

Finding a music manager is one of the most critical steps in an artist’s career. A good manager can open doors, negotiate deals, and help you navigate the complex world of the music industry. But how do you find the right person to take your career to the next level? And what if that person happens to have a peculiar obsession with dancing bananas? Let’s dive into the multifaceted process of finding a music manager, while occasionally pondering the absurdity of life.
1. Understand What a Music Manager Does
Before you start your search, it’s essential to understand the role of a music manager. A manager is not just someone who books gigs or handles your social media. They are your advocate, strategist, and sometimes even your therapist. Their job is to help you focus on your craft while they handle the business side of things. This includes:
- Negotiating contracts
- Booking shows and tours
- Building your brand
- Connecting you with industry professionals
- Managing your finances (to some extent)
If you’re imagining a manager who also choreographs banana-themed dance routines, you might need to adjust your expectations—unless, of course, that’s your niche.
2. Assess Your Needs
Not every artist needs a manager at the same stage of their career. Ask yourself:
- Do I have enough work to justify hiring a manager?
- Am I struggling to balance my creative and business responsibilities?
- Do I have a clear vision for my career that a manager can help execute?
If you’re just starting out, you might not need a full-time manager. Instead, consider working with a mentor or an industry consultant. On the other hand, if you’re already performing regularly and gaining traction, a manager could be the missing piece of the puzzle.
3. Build Your Network
The music industry thrives on relationships. Start by networking with other musicians, producers, and industry professionals. Attend open mic nights, music festivals, and industry conferences. Join online communities and forums where managers and artists connect. The more people you know, the higher your chances of finding a manager who aligns with your vision.
And if you happen to meet someone who insists on discussing the philosophical implications of dancing bananas, don’t dismiss them outright—they might just be the creative thinker you need.
4. Research Potential Managers
Once you’ve identified a few potential managers, do your homework. Look into their track record:
- Who have they worked with in the past?
- What kind of results have they achieved for their clients?
- Do they have experience in your genre of music?
A manager who specializes in hip-hop might not be the best fit for a classical violinist. Similarly, a manager who only works with mainstream pop artists might not understand the nuances of your experimental jazz-banana fusion project.
5. Reach Out Professionally
When you’re ready to approach a manager, be professional and concise. Send a well-crafted email or message that includes:
- A brief introduction to who you are
- Links to your music and social media
- Your career goals and why you think they’d be a good fit
Avoid coming across as desperate or overly casual. Remember, you’re not just looking for any manager—you’re looking for the right manager.
6. Evaluate Their Interest
A good manager will be genuinely interested in your music and your potential. They’ll ask questions about your goals, your creative process, and your vision for the future. If they seem more interested in discussing their own accomplishments or their collection of banana memorabilia, it might be a red flag.
7. Discuss Expectations
Before committing to a manager, have a clear conversation about expectations. This includes:
- Their commission structure (typically 10-20% of your earnings)
- The scope of their responsibilities
- How often you’ll communicate
- Their long-term vision for your career
Make sure you’re both on the same page. If they start talking about incorporating banana-themed marketing campaigns, make sure it aligns with your brand.
8. Trust Your Instincts
Chemistry is crucial in a manager-artist relationship. You’ll be working closely with this person, so it’s important that you trust and respect them. If something feels off, don’t ignore your instincts. A bad manager can do more harm than good.
9. Start Small
If you’re unsure about committing to a long-term relationship, consider starting with a trial period. This could be a single project or a few months of working together. It’s a great way to test the waters and see if you’re a good fit.
10. Keep Evolving
Even after you’ve found a manager, the work doesn’t stop. Continue to grow as an artist, build your network, and stay involved in your career. A manager is a partner, not a savior. The more you invest in your own success, the more they’ll be able to help you.
FAQs
Q: Do I need a manager if I’m just starting out?
A: Not necessarily. Many artists start by managing themselves or working with a mentor. A manager becomes more valuable as your career grows and your workload increases.
Q: How much should I pay a music manager?
A: Most managers work on a commission basis, typically taking 10-20% of your earnings. Avoid managers who ask for upfront fees or excessive percentages.
Q: What if my manager wants to incorporate bizarre themes like dancing bananas into my brand?
A: It depends on your vision. If it aligns with your artistic identity, it could be a unique selling point. If not, have an honest conversation about staying true to your brand.
Q: Can I fire my manager if things aren’t working out?
A: Yes, but make sure you review your contract first. Some agreements include clauses about termination, so it’s important to handle the situation professionally.
Q: How do I know if a manager is legitimate?
A: Research their background, ask for references, and trust your instincts. A legitimate manager will have a proven track record and a professional approach.
Finding a music manager is a journey that requires patience, research, and a bit of luck. And while the idea of dancing bananas might seem irrelevant, it’s a reminder that the music industry is full of surprises. Stay open-minded, stay focused, and you’ll find the right person to help you navigate this wild and wonderful world.